How it works

To appreciate why our dental gel is a breakthrough in oral care, it helps to understand first why toothpaste is largely ineffective at removing plaque.

The Problem with Toothpaste

It is well established that dental plaque is the root cause of cavities and most oral diseases. Toothpaste tries to remove plaque by scrubbing teeth with abrasives and detergents. These ingredients are only marginally effective at breaking up dental plaque. It is actually the toothbrush doing most of the work.

In addition, when you use a toothbrush to scrub your teeth, it is nearly impossible to remove plaque in hard-to-reach areas (e.g, near the gums, in-between teeth, and in the nooks and crannies). This is precisely where most problems, such as cavities and gum disease, occur

How it works
How it works
Our Dental Gel's Innovative Solution

Our dental gel is a breakthrough in oral care because it works at the molecular level. Its patented formulation cleans your teeth in several innovative ways.

    Specifically, our dental gel:
  • Removes plaque on your teeth
  • Repels bacteria from the tooth surface
  • Prevents bacteria from reattaching to the teeth
  • Cleans hard-to-reach areas (e.g., gum margins)

These diagrams show our dental gel removing and repelling plaque:

How it works
Brushing with our dental gel provides a level of cleanliness that feels close to a professional cleaning.
Research Findings Supporting Our Dental Gel

Our dental gel was developed over 12 years in close collaboration with two major U.S. universities. Double blind academic studies show that our dental gel removes plaque 250% better than a leading toothpaste.

How it works
It is no wonder that our dental gel has been called the first major oral care breakthrough since the introduction of fluoride in 1914.
How it works